Susan Wojcicki

To keep YouTube relevant, Wojcicki has tapped into the creator economy hype by launching its partners program. YouTube Shorts is competing with video apps like TikTok, and YouTube TV—which topped 5 million subscribers and trialers in June—is staring down subscription giants like Netflix. Yet old problems, like misinformation about politics and COVID-19, persist. And while ad revenue hit $28.8 billion last year, growth has slowed.