Eamon Barrett

Eamon Barrett is the author of Fortune’s newsletter on sustainability, Green, Inc., which he launched in 2019. He formerly was Fortune's news editor for Asia, based in Hong Kong. While on staff at Fortune, Eamon covered business and tech news in China and Asia at large. He studied Chinese and International Relations at the University of Leeds and has worked as a journalist in Asia since 2015, previously covering Chinese business trends with Week in China, where he also published several guidebooks to Chinese cities. Follow all of Eamon's stories here.

Newsletters Digitalization could be the answer to better health care for patients. But first, they need to trust it
BYEamon Barrett
Newsletters Building trust requires just the right level of transparency, says Telus chief trust officer
BYEamon Barrett
Newsletters ‘Trust is everything’: SAP’s chief trust officer reveals how the software provider embeds trust at every level of its business
BYEamon Barrett
Newsletters Trust is the difference between a resilient business and one that’s just ‘hanging on’
BYEamon Barrett
Newsletters Investors pushed back on greenwashing. Now they’re confronting ‘greenhushing’
BYEamon Barrett
Newsletters For venture capitalists, investing in climate tech isn’t a leap of faith
BYEamon Barrett

Newsletters The SEC regulations on climate disclosures are an opportunity for business, as well as a cost
BYEamon Barrett
Newsletters For stakeholders to put faith in ESG metrics, the ESG ‘information ecosystem’ needs to evolve
BYEamon Barrett
Newsletters How effective storytelling builds brand loyalty
BYEamon Barrett
Newsletters The great ‘cookie deprecation’ has left advertisers scrounging for new ways to earn consumer data
BYEamon Barrett
Newsletters Why do consumers trust influencer recommendations? According to these marketing execs, authenticity is key
BYEamon Barrett
Newsletters When it comes to building trust with consumers, brands need to put customer satisfaction first
BYEamon Barrett
Newsletters Trust it or not, A.I. isn’t going away. For regulators, the challenge is making sure the new tech is a force for good
BYEamon Barrett
Newsletters Cruise says its autonomous vehicles can save thousands of lives. But Americans still don’t trust driverless cars
BYEamon Barrett
Newsletters For a robot, earning trust could be a matter of good design
BYEamon Barrett

Eamon Barrett

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