Fitbit

The pioneering startup in the wearables space, Fitbit burst onto the scene in 2009 with its wrist-worn activity trackers and popularized the 10,000 steps-a-day goal. But afterwards, the company struggled amid competition from Apple Watch at the high end and cheap Asian trackers at the low end. Google agreed to buy Fitbit in 2019.

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Company Information

As of 8/31/20

Country/Territory

United States

Headquarters

San Francisco

Industry

Electronics

CEO

James Park

Website

www.fitbit.com

Company Type

Public

Ticker

FIT

Revenues ($M)

$1,435

Profits ($M)

$-321

Market Value ($M)

$1,722

Employees

1,762

Key Financials (Last Fiscal Year)

$ millions

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